1. Lifting weights for just five minutes can slash stroke and heart attack risk
  2. We’re Reimagining Our Travel Journalism. Tell Us What You’d Like to See.
  3. Why 536 AD was the worst year to be alive
  4. Great Pyramid of Giza: Egyptian Pharaoh ‘HIDDEN in secret chamber’
  5. How will Trump take Amazon move? ‘He will think Bezos made this decision to stick it to him.’
  6. SHARE PUNT OF THE WEEK: Pub chain Fuller’s
  7. Live Statue of Unity: Special coverage of inaugural of world’s tallest statue
  8. Jessie J ‘disappointed’ with fan comparisons to Channing Tatum’s ex Jenna Dewan
  9. NHS system error puts lives at risk as nearly 50,000 women are not sent screening letters
  10. Chiefs fans frustrated after NFL moves game vs. Rams from Mexico City to Los Angeles
  11. Bullets that don’t miss, weaponized insects and more: Innovations from DARPA, America’s secret lab
  12. Alien news: Oregon woman stunned as ’15 shape-changing UFOs’ appear
  13. Mattis heads to US-Mexico border to visit troops awaiting migrant caravan
  14. Telematics insurance has helped cut young driver casualties by a third
  15. Budget 2015 headlines in 4 minutes – BBC News
  16. Michael Douglas says famous dad Kirk Douglas told him his acting debut was ‘absolutely terrible’
  17. Now US regulators vow to ban menthol cigarettes
  18. West Ham midfielder Robert Snodgrass insists his side should be doing better this season
  19. Christian women in Ireland don’t believe in limbo anymore, survey finds
  20. Ancient Egypt bombshell: Shock evidence pyramids built 5,500 years early
  21. California’s Rohrabacher not conceding despite media’s call of Democrat victory
  22. Launch of dedicated ‘Poppy’ bank accounts gives boost for Armed Forces
  23. India’s campaigning Miss World – BBC News
  24. Red Dead Online release date: When does Red Dead Redemption 2 multiplayer come out? | Gaming | Entertainment
  25. Wynn Resorts shares fall 12 percent as it misses earnings estimates
  26. Several former NFL players win midterm races
  27. Facebook starts shipping Portal smart displays
  28. Alien news: Nazi technology ‘exposed as floating bell stuns locals’
  29. Prince Charles won’t speak out when he becomes king
  30. How do I vote if I own shares in a nominee account not paper?
  31. What if UK PM refused to allow another Scottish referendum? BBC News
  32. Legendary stuntwoman Kitty O’Neil dead at 72
  33. Opioid overdoses killed 200 Americans a DAY last year, DEA report reveals
  34. Transfer news LIVE: Neymar to Barcelona shock, Man Utd wage problem, Chelsea swap deal | Football | Sport
  35. Victorian street demolished in Second World War is found in Cornwall
  36. NASA spots huge ‘thermal anomaly’ in Atlantic Ocean sparking frenzy
  37. Avenatti stars in ‘avenging angel’ role
  38. Property prices pushed down by over valuations, a lack of supply and Brexit, say estate agents
  39. CEO Mette Hoffmann Meyer on BBC World News
  40. Jason Aldean, wife Brittany Kerr reveal daughter’s name at baby shower
  41. Phoenix Coldon’s mysterious disappearance perplexes retired officer in new doc: ‘I want to help bring some closure’
  42. Marsha Blackburn leads Phil Bredesen
  43. Is Russia still meddling in US politics? – BBC News
  44. Raheem Sterling arrives for Manchester City training with ‘Fully Paid’ hat
  45. Where to see the best fall foliage across the country
  46. New ‘sensitive’ cervical cancer screening could save women from smear tests after 55
  47. Alien news: UFO spotted ‘taking off from the moon’ in BOMBSHELL clip
  48. Sky finally launches Netflix via its Sky Q boxes
  49. John Schneider reveals ‘Dukes of Hazzard’ memories, weighs in on Tom Wopat troubles
  50. Angela Merkel’s political challenges – BBC News
  51. Essential Gear for Traveling Solo
  52. Paul Zimmerman, acclaimed NFL writer known as ‘Dr. Z,’ dead at 86
  53. Britain’s first double hand transplant patient can now open his door
  54. Ghost news: Man is ‘followed around haunted house by girl in a cape’
  55. Florida mayor accused of asking resident for sex in exchange for neighborhood speed bumps
  56. Is Mike Ashley King of the High Street? As he bags Evans Cycles, what else is in his retail empire?
  57. Kate Middleton reveals royal rule for Prince George, Princess Charlotte
  58. Trump says ‘no’ to migrants: BBC News Review
  59. Manchester United stars arrive for training ahead of Bournemouth clash
  60. NYC airport workers to earn nation’s highest minimum wage
  61. Costa Coffee stores BAN under 16s from buying caffeinated drinks
  62. Brexit Secretary ‘behaving like a thief in the night’
  63. Savills forecasts house prices will rise 15% in five years
  64. ‘Broad City’ star Ilana Glazer’s political event canceled after vandals write ‘kill all Jews’ inside synagogue
  65. World’s Tallest Statue Cost $420 Million, Tivals The Space Needle | NBC News
  66. The home of Bollywood has much to offer travelers
  67. NHL player Evander Kane facing $6M lawsuit as ex-girlfriend claims he reneged on $3M abortion payment
  68. Woman, 24, whose IBS left her looking ‘nine months pregnant’ is now a slim size 10
  69. Kasich: ‘A pox on both houses’ for Kavanaugh confirmation process
  70. Dumbo octopus monster SPOTTED by deep-sea EV Nautilus explorers
  71. Who is George Soros? – BBC News
  72. Dad creates VR world to help daughter – BBC News
  73. David Foster and Katharine McPhee show some PDA at Beverly Hills event
  74. DNA testing websites are ‘scaring women into asking for breast removal surgery’
  75. It Might Not Be a Drinking Problem, but It’s Definitely a Problem
  76. Commerce Department launches audit of steel tariff waivers
  77. Leicester helicopter crash: Schmeichel ‘stopped by police as he ran at burning helicopter’ | Football | Sport
  78. Michael Jackson ALIVE: Frenzy over King of Pop’s ‘nameless empty crypt’
  79. Meghan Markle, Prince Harry breaking royal protocol? 7 times the couple strayed from tradition
  80. ‘Heroic’ TSA agent saves man having heart attack at airport
  81. Hope for the millions of women with endometriosis as scientists edge one step closer to a ‘cure’
  82. Maxine Waters, Schiff among high-profile Dems poised to control committees if House flips
  83. Google Earth spots ‘secret spy plane’ in US military base near Area 51
  84. Parents are paying out thousands for their children to go on school trips
  85. The new MacBook Air makes it near impossible to eavesdrop
  86. Just FIVE percent of US children are meeting the recommended amount of weekly physical activity
  87. Brazilian airline Gol to offer premium class with no middle seats
  88. Retirement contribution limits will rise in 2019
  89. 5 things to binge-watch while spring cleaning
  90. No laughing matter: When exactly did clowns become scary?
  91. Vanessa Trump files for divorce from Donald Trump Jr
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  94. Bright Eyes: More Than a Fresh Look
  95. Fighting the flu? This technology tries to help you get well faster
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  97. This startup wants to create a 3D-printed heart
  98. Expert SEO Advice on Marketing Your New Business
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  100. How to Create an Exceptional Omnichannel Retail Experience
  101. Jimmie Johnson Mired in Career Worst 28-Race Losing Streak
  102. South Carolina Advances With 79-63 Win Over Buffalo
  103. Thomas Nears No. 1 With Another Short Round in Match Play
  104. Austin serial bomber: Self-described psychopath left behind unemotional trail of murder
  105. ‘Half my family is gone’: Mom mourns Iowa family found dead at Mexico resort
  106. March for our Lives rallies happening in every U.S. state: ‘We’re here and coming to make a change’
Sun, Nov 18, 2018
  1. Lifting weights for just five minutes can slash stroke and heart attack risk
  2. We’re Reimagining Our Travel Journalism. Tell Us What You’d Like to See.
  3. Why 536 AD was the worst year to be alive
  4. Great Pyramid of Giza: Egyptian Pharaoh ‘HIDDEN in secret chamber’
  5. How will Trump take Amazon move? ‘He will think Bezos made this decision to stick it to him.’
  6. SHARE PUNT OF THE WEEK: Pub chain Fuller’s
  7. Live Statue of Unity: Special coverage of inaugural of world’s tallest statue
  8. Jessie J ‘disappointed’ with fan comparisons to Channing Tatum’s ex Jenna Dewan
  9. NHS system error puts lives at risk as nearly 50,000 women are not sent screening letters
  10. Chiefs fans frustrated after NFL moves game vs. Rams from Mexico City to Los Angeles
  11. Bullets that don’t miss, weaponized insects and more: Innovations from DARPA, America’s secret lab
  12. Alien news: Oregon woman stunned as ’15 shape-changing UFOs’ appear
  13. Mattis heads to US-Mexico border to visit troops awaiting migrant caravan
  14. Telematics insurance has helped cut young driver casualties by a third
  15. Budget 2015 headlines in 4 minutes – BBC News
  16. Michael Douglas says famous dad Kirk Douglas told him his acting debut was ‘absolutely terrible’
  17. Now US regulators vow to ban menthol cigarettes
  18. West Ham midfielder Robert Snodgrass insists his side should be doing better this season
  19. Christian women in Ireland don’t believe in limbo anymore, survey finds
  20. Ancient Egypt bombshell: Shock evidence pyramids built 5,500 years early
  21. California’s Rohrabacher not conceding despite media’s call of Democrat victory
  22. Launch of dedicated ‘Poppy’ bank accounts gives boost for Armed Forces
  23. India’s campaigning Miss World – BBC News
  24. Red Dead Online release date: When does Red Dead Redemption 2 multiplayer come out? | Gaming | Entertainment
  25. Wynn Resorts shares fall 12 percent as it misses earnings estimates
  26. Several former NFL players win midterm races
  27. Facebook starts shipping Portal smart displays
  28. Alien news: Nazi technology ‘exposed as floating bell stuns locals’
  29. Prince Charles won’t speak out when he becomes king
  30. How do I vote if I own shares in a nominee account not paper?
  31. What if UK PM refused to allow another Scottish referendum? BBC News
  32. Legendary stuntwoman Kitty O’Neil dead at 72
  33. Opioid overdoses killed 200 Americans a DAY last year, DEA report reveals
  34. Transfer news LIVE: Neymar to Barcelona shock, Man Utd wage problem, Chelsea swap deal | Football | Sport
  35. Victorian street demolished in Second World War is found in Cornwall
  36. NASA spots huge ‘thermal anomaly’ in Atlantic Ocean sparking frenzy
  37. Avenatti stars in ‘avenging angel’ role
  38. Property prices pushed down by over valuations, a lack of supply and Brexit, say estate agents
  39. CEO Mette Hoffmann Meyer on BBC World News
  40. Jason Aldean, wife Brittany Kerr reveal daughter’s name at baby shower
  41. Phoenix Coldon’s mysterious disappearance perplexes retired officer in new doc: ‘I want to help bring some closure’
  42. Marsha Blackburn leads Phil Bredesen
  43. Is Russia still meddling in US politics? – BBC News
  44. Raheem Sterling arrives for Manchester City training with ‘Fully Paid’ hat
  45. Where to see the best fall foliage across the country
  46. New ‘sensitive’ cervical cancer screening could save women from smear tests after 55
  47. Alien news: UFO spotted ‘taking off from the moon’ in BOMBSHELL clip
  48. Sky finally launches Netflix via its Sky Q boxes
  49. John Schneider reveals ‘Dukes of Hazzard’ memories, weighs in on Tom Wopat troubles
  50. Angela Merkel’s political challenges – BBC News
  51. Essential Gear for Traveling Solo
  52. Paul Zimmerman, acclaimed NFL writer known as ‘Dr. Z,’ dead at 86
  53. Britain’s first double hand transplant patient can now open his door
  54. Ghost news: Man is ‘followed around haunted house by girl in a cape’
  55. Florida mayor accused of asking resident for sex in exchange for neighborhood speed bumps
  56. Is Mike Ashley King of the High Street? As he bags Evans Cycles, what else is in his retail empire?
  57. Kate Middleton reveals royal rule for Prince George, Princess Charlotte
  58. Trump says ‘no’ to migrants: BBC News Review
  59. Manchester United stars arrive for training ahead of Bournemouth clash
  60. NYC airport workers to earn nation’s highest minimum wage
  61. Costa Coffee stores BAN under 16s from buying caffeinated drinks
  62. Brexit Secretary ‘behaving like a thief in the night’
  63. Savills forecasts house prices will rise 15% in five years
  64. ‘Broad City’ star Ilana Glazer’s political event canceled after vandals write ‘kill all Jews’ inside synagogue
  65. World’s Tallest Statue Cost $420 Million, Tivals The Space Needle | NBC News
  66. The home of Bollywood has much to offer travelers
  67. NHL player Evander Kane facing $6M lawsuit as ex-girlfriend claims he reneged on $3M abortion payment
  68. Woman, 24, whose IBS left her looking ‘nine months pregnant’ is now a slim size 10
  69. Kasich: ‘A pox on both houses’ for Kavanaugh confirmation process
  70. Dumbo octopus monster SPOTTED by deep-sea EV Nautilus explorers
  71. Who is George Soros? – BBC News
  72. Dad creates VR world to help daughter – BBC News
  73. David Foster and Katharine McPhee show some PDA at Beverly Hills event
  74. DNA testing websites are ‘scaring women into asking for breast removal surgery’
  75. It Might Not Be a Drinking Problem, but It’s Definitely a Problem
  76. Commerce Department launches audit of steel tariff waivers
  77. Leicester helicopter crash: Schmeichel ‘stopped by police as he ran at burning helicopter’ | Football | Sport
  78. Michael Jackson ALIVE: Frenzy over King of Pop’s ‘nameless empty crypt’
  79. Meghan Markle, Prince Harry breaking royal protocol? 7 times the couple strayed from tradition
  80. ‘Heroic’ TSA agent saves man having heart attack at airport
  81. Hope for the millions of women with endometriosis as scientists edge one step closer to a ‘cure’
  82. Maxine Waters, Schiff among high-profile Dems poised to control committees if House flips
  83. Google Earth spots ‘secret spy plane’ in US military base near Area 51
  84. Parents are paying out thousands for their children to go on school trips
  85. The new MacBook Air makes it near impossible to eavesdrop
  86. Just FIVE percent of US children are meeting the recommended amount of weekly physical activity
  87. Brazilian airline Gol to offer premium class with no middle seats
  88. Retirement contribution limits will rise in 2019
  89. 5 things to binge-watch while spring cleaning
  90. No laughing matter: When exactly did clowns become scary?
  91. Vanessa Trump files for divorce from Donald Trump Jr
  92. Eyelid Lumps and Bumps
  93. 5 Ways Grains Interfere with Weight Loss
  94. Bright Eyes: More Than a Fresh Look
  95. Fighting the flu? This technology tries to help you get well faster
  96. Google hopes AI can predict heart disease by looking at retinas
  97. This startup wants to create a 3D-printed heart
  98. Expert SEO Advice on Marketing Your New Business
  99. Best Tools for Running a Retail Website
  100. How to Create an Exceptional Omnichannel Retail Experience
  101. Jimmie Johnson Mired in Career Worst 28-Race Losing Streak
  102. South Carolina Advances With 79-63 Win Over Buffalo
  103. Thomas Nears No. 1 With Another Short Round in Match Play
  104. Austin serial bomber: Self-described psychopath left behind unemotional trail of murder
  105. ‘Half my family is gone’: Mom mourns Iowa family found dead at Mexico resort
  106. March for our Lives rallies happening in every U.S. state: ‘We’re here and coming to make a change’

If you are new to online business, then the tought of undertaking (or even understnading) search engine optimisation (SEO) can be daunting.

One of the risks is that, armed with little knowledge, you will be swindled by SEO salesman instead of being guided by an SEO expert.

I speak to people every week who have fallen for costly gimmicks in the world of online marketing. They spend their budgets – often big budgets – on low performance or even risky SEO. This article is my attempt to speak to new online business and intercept them early on – hopefully steering them away from the snake oil and on to better things.

Search optimisation requires solid research and technical expertise, as well as an eye for opportunity. That may not be you just yet, and so a few pointers are in order so that you (and your new business) can step in to the world of SEO with some confidence.

Here are Top five marketing strategies from an SEO Expert that can give your new online business a solid start in Google’s search results.

1. Talk to an SEO Expert
By “talk,” I don’t mean email. I mean get on the phone or jump onto Skype and schedule an SEO consultation with an SEO expert.

One of the best ways to determine if someone is a true expert in their field is to talk to them. First impressions, even over the phone, are lasting impressions. Many of the things that can be determined visually, such as smile and facial expressions, can be discerned by those listening over the phone.

The same applies to the truth of a someone’s statement. Even without the visual cues, most people have a sense of the truthfulness of a person just by the tone, content, and tempo of a person speaking over the phone.

Of course, if they’re not willing to speak to you over the phone, then it’s time to move on to the next person.

Speaking of persons…

2. Deal with People, not Agencies
It’s not always easy to find out who is working for a particular agency. However, I think the more open and transparent digital marketing outfits are about the people who work for them, the more trustworthy the agency.

Wouldn’t you agree?

Avoid anonymous search engine optimisation businesses that offer vague and pay as you go packages. You need to be able to talk to a person, and telephone that person when you need them.

You need to be able to ask basic questions and get clear answers.

Don’t settle for anything less than a real human.

While a marketing agency website is useful for giving you an overall feel for what they can achieve and their level of authority in the industry, ultimately it is people we deal with and people we need to trust and entrust our business to.

Don’t settle for anything less than a real human.

3. Choose an Effective SEO Strategy
Link building, content marketing, blogging, guest posting services, press release services, participation in forums, social media engagement…

These are all effective search engine optimisation tactics used to rank on the first page of Google.

Before you start spending any money on search engine optimisation, you need to decide which of these tactics is going to inform the foundation of your overall search marketing strategy.

My advice is to take the long view. While you might incorporate a number of these tactics into your SEO strategy, you need to have a bedrock foundation of solid content both on your site and pointing to your site in order to rank long-term.

In the current search engine optimisation climate, that means building solid content on your site and guest posting or being featured in some form or another, relevant and reputable websites.

It also means having good technical SEO. Good technical SEO includes meta tags, titles and descriptions, page load times and mobile responsiveness or friendliness.

I suggest you begin by focusing on your on-page SEO opportunities.

Get Your technical SEO sorted out
Start looking for guest post link opportunities
Begin creating excellent quality content
Speaking of content…

4. Only Create Content You Love
Presumably, you are investing in a product or service that you are interested in. Assuming that that’s the case, the next thing you have to do is decide what kind of content you’re going to create in order to draw in your target audience.

One of the mistakes that people often make is, having set up the kind of site they want for the kind of business they want to run they then go on to create a kind of content they have little to no interest in.

The content you create should be, to some extent a reflection not only of your brand but also of your personality.

You need to create content, whether it be video, which media, the written word, in order to draw in your audience and begin to appear in Google organic search engine results.

What kind of content should be the result of your own skill and ability, or else at least your own interest?

Which content strategy is most suited to your business, your budget, your personal preference and your brand?

Video
Humour
Research guided
Long form white papers
Blog articles
Infographics
Podcasts
The management and strategy of your content marketing, which will occur primarily through the management of your blog, will take shape once you determine that kind of content you want to create.

If you are to gain long-term results in Google, and long-term results for your business, you need to start by creating content that you love.

5. Develop a Content Strategy You Can Manage
When you have determined the type of content you want to create, you need to decide a method of dissemination and promotion.

How do you plan to introduce your blog or other onsite content, which is your major search engine optimisation strategy, to your target audience?

If your business is new, and you are new to the internet, I suggest you start with a well-managed blog and a well managed and clean social media set up.

Blog Management
If setting up and managing your blog is not something you feel you can do, then you need to engage your blog management service.

A Blog management service will look after the creation of your content, the technical SEO and the overall maintenance of your website.

Their job is to ensure that the content that goes out is valuable and of high quality and that your blog is always working to promote your business product or service.

If you’re going to manage your own blog, you will need to ensure that the technical SEO, the code, the layout and design of your blog, as well as the content itself is all suited to your brand.

Here are some practical tips when preparing content for your blog.

Create a Manageable Content Calendar

Don’t create a system you can’t manage – or that winds up crushing you. You set the pace whether you do it yourself or outsource the work.

Frequency is not the main issue. Consistency is. Whether you blog once a week or once a month make sure the quality and style of your content is consistent. Overtime Google will reward your efforts.

About Creating Video

If the focus of your blog is video, make sure all content fields, descriptions and titles are optimised and filled out.

If you have the original video files on your own computer, then optimise the properties and meta tags also.

If you’re using YouTube, publish at least 500 words to go with your video. Publish your video first and immediately afterward publish your blog.

About Creating Images and Slideshows

If the focus of your blog is images, slideshows, and other similar rich visual media, make sure you complete all the meta and alt tags of your images.

Make sure the titles are optimised and complete the properties of your image files.

Develop a list of infographic and slideshow sites where you can share your content later or where you can produce the content (e.g., Slideshare, Google Drawing) and link back to the article you publish afterward.

About Creating Written Text

As a general rule 800 words or more is great for a well-written blog post or article. However, there may be exceptions, and if you are using other rich media, you may only produce 500 words per blog.

This may be true where your primary purpose is to update users, site visitors and customers or subscribers with the latest news on your products or services.

However, this strategy is usually more effective with social media, and on most occasions, you should aim to have long-form content that is well written on your blog in order to boost your rank in Google.

Internal Link Building
Google counts the internal links on your website as backlinks. What this means is that the more backlinks you have pointing to a particular piece of content, the more important and perhaps more popular, Google will assume it to be.

The net result is that that piece of content will, all things being equal, rank higher in the search engine than others pieces of content.

For this reason, I recommend you create, what I want to call content hubs.

Content hubs rely on Cornerstone content that is surrounded by lessor content in order to boost the most important pages on your website.

For example, if your business is weddings then your most important page or your Cornerstone page on your blog might be how to set up a wedding venue.

The surrounding articles that point or link to that article on setting up a wedding venue would all tackle the subject of wedding venues and set up but from different points of view.

For example, you might have the following 5 articles all pointing to the above cornerstone article (or hero page):

How too choose a wedding venue
5 Great Ideas for a Country Themed Wedding
Seating and Spacing Ideas for a Large Wedding
How to Choose Flowers for Your Wedding Tables
10 Great Kids Space Ideas for Your Wedding Venue
Each of these articles could be considered a subset that points to the most important article you’re hoping to rent for – that’s the article about how to set up a wedding venue.

Google will notice these links and hopefully, rank your most important page much higher than the other pages.

Social Media
Social media is part of your content marketing strategy. Choose the social media platforms that are going to be most effective. I would say that three is enough, at least in the early days.

The most popular social media platforms include Google Plus, Facebook, Twitter, Pinterest, Instagram, and YouTube.

The question you need to answer, is where are my target audience meeting up online?

You need to be in those places.

Make sure you setup complete your profiles entirely and optimise them both for aesthetics and for information. Complete profiles are twice as likely to result in a conversion than those that are not optimised properly.

Like you’re on page content strategy, consistency is the key. Know when your audience is meeting and share with them on a regular basis.

Regular need not mean frequency. Instead, regular contact with your target market means turning up at the same time each time, and with a similar style of content to share.

People really like surprises when it comes to content marketing. In other words, if you’re going to talk about products the first time and that’s the overall social media interaction, then stick to the subjective your products and don’t deviate too far from it.

If the primary objective of your Facebook page, for example, is to give helpful advice on organic gardening, then try and stick to that subject and develop a following based on that subject.

People often panic and think that they have to spread the net far and wide in order to catch the most number of people.

They, therefore, find themselves talking about almost anything and everything on any given day.

Randomness here is not good. You will not win all of the people. But you will gain a good majority of those your targeting if you remain focused in your social media efforts.

You want to be predictable and consistent. You want people to identify with you and your brand based on an unchanging and reliable character.

Conclusion
Of all that’s been said here, perhaps the most important thing to remember is consistency. Consistency in your branding, images, content marketing strategy, site maintenance and outreach.

Google will not thank you for everything you do. They will be looking for patterns and consistency as well as authority.

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